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IP Strategy and Protection 101

  • Palmerston North - MUSA Student Lounge (map)

All companies have intangible assets and many have intellectual property (IP). Identifying, valuing and protecting these assets is the topic of this workshop. What types of intangible assets are there? When is intellectual property worth protecting and how do you do it? How much can you do yourself and when do you need professional advice? What is Massey’s IP policy? These questions and more will be answered at the workshop. There will also be time to ask your own questions. 
The presenter is Dr Russell Wilson from Massey Ventures Limited.